Following a competitive pitch, Code has won the contract to redesign the website of the ‘science industry bible’ New Scientist.
The weekly print title commands a substantial international audience of leading scientists, business people, politicians and those with “enquiring” minds.
The online edition of the title had its previous redesign in 2004. It is understood that Code will be working with New Scientist's in-house development team on the new site.
The current site attracts around 2m users and 10m page impressions a month.
Code has been tasked with improving usability and navigation and enhancing the site’s social media.
Sophy Ashworth, head of marketing for New Scientist, said: "The objective of the site refresh is to ensure New Scientist's online presence reflects the brand's core values and editorial style of cool, rational intellect with a touch of irreverent humour.
“We also need to cater for the increased number of readers preferring to consume information online by making the site extremely easy to use as a tool for discovery as well as source of news.
“The new site will have a clean, contemporary and uncluttered feel and will feature new user experience techniques and novel ways for readers to view and manage data."
Steve Peters of Code added that: “Where many science publications are dry and dusty, we will be helping New Scientist to stay one step ahead of its competitors by making the look and feel fresh, entertaining and at the cutting edge of online media brands."
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