|
The digital arm of ad agency Connectpoint, part of the Hasgrove Group, has redesigned a website that targets high-earning, self-employed people that are seeking advice on tax and financial matters.
The site, created for the Sanzar Partnership, has been crafted to show an often-sceptical marketplace that the firm can make real impacts on people’s tax bills through ethical and lawful practices. As such it has been designed to be personable in tone, but still authorative enough to instil confidence in users that may be wary of firms that have grown from a reliance on exploiting loopholes and more ‘shady’ practices.Crucially, the new site also focuses on converting site visits into genuine enquiries, something the firm’s previous flash-based online presence apparently failed to achieve. Jon Bowler, design director of Connectpoint Interactive, explained: “Tax is a very dry subject for people to read about so we needed to make sure we captured the attention of the audience immediately or they would soon give up and leave the site. “Once we understood Sanzar’s business model and marketplace, we knew we had to make the site not only engaging and intuitive, but also useful and informative. “This ease of navigation was aided by the inclusion of targeted links at the bottom of pages to allow users to immediately access a choice of supporting content. “All content was checked by our online marketing team, to ensure the site is fully optimised for the search engine marketing campaign which started after the site’s re-launch.” http://www.sanzarpartnership.com/ http://www.connectpoint.co.uk/
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
