Dainty... and expensive

The shoes are exclusive, expensive, high-quality and meant only for those that would very probably never sully their soles by stepping into Clark’s.

However, HGA felt that the firm’s information-only website failed to take advantage of the true prestige of the Dainty brand and thus created a fresh portal, boasting a bespoke content management system and e-commerce offering.

Michael Wiggins of HGA explained its worth: “The web has become an increasingly important channel for brands to engage with consumers who demand easier access to the products they want and where to find them.

“It’s a constant challenge to ensure they are in the right place and meet their consumers’ needs. The Thomas Dainty site is a perfect example of knowing your market, your customers and delivering what they want in the way that they want it.”

The firm has now commissioned HGA to produce further campaigns looking at pushing the new site and the Thomas Dainty brand.

http://www.thomasdainty.co.uk/

Did you enjoy this article? Please share it!