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Dead air proves a success for Twadio |
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Friday, 09 January 2009 |
A phenomenon has hit the internet airwaves, as social networking collides with what’s probably a cunning marketing ploy by Twitter and Amazon.
While not fitting How-Do’s north west remit, certain reporters have become somewhat addicted to Twadio, invented by a Brummy and a New Zealander.
 Silence is golden
Yes, Twitter’s new radio network broadcasts absolute silence, just putting up a random song title every few minutes.
"Twadio is a radio station you can't hear. Just follow the Tweejay and it'll play you the tunes right inside your head," we’re told.
"Every song's a hit... but if you can't quite remember how it goes or you want to hear it again - just click the link in the tweet."
The surprisingly subtle link to Amazon’s new MP3 download service allows you to buy the featured track.
For those yet to make their first tweet, Twitter is a new social networking device. You send a short message which is broadcast to the world and your friends. Jonathan Ross has become a big fan during his ‘time off’ - ironically asking people what song he should play first on his return to Radio 2.
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