John Coyne from eMailCampianger.com says this trend has occurred because the medium makes ‘better economic sense’ during periods of uncertainty.

He noted: “I think businesses are starting to understand the strong benefits associated with targeted email campaigns.

“They are cost effective, fast and the ability to track your marketing campaigns in real time allow for a quicker sales process”.

Doctor Net has worked with clients such as Dynacast, Freedom SIPP and Ark.

http://www.doc-net.com 

http://www.eMailCampaigner.com

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Comments (2)

1  By Rolv Heggenhougen , on 02-10-2008 01:55 eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button.  Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:  You have a website.  You send emails.  WrapMail, without installing anything on any desktop or cell phone facilitates:  Every email becomes a showpiece for the organization.  Every employee becomes a marketer.  No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.  WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.  And……..WrapMail’s show up WITHOUT the red x and message to download images! Report