Email marketing consultancy eMailCampaigner.com, a part of Manchester’s Doctor Net, is claiming that clients can help insulate themselves against the current economic gloom by channelling more of their budgets online.
According to figures from E-consultancy, the UK spend on email marketing will rise by 24 per cent this year, reaching a level at year-end of £274million.
John Coyne from eMailCampianger.com says this trend has occurred because the medium makes ‘better economic sense’ during periods of uncertainty.
He noted: “I think businesses are starting to understand the strong benefits associated with targeted email campaigns.
“They are cost effective, fast and the ability to track your marketing campaigns in real time allow for a quicker sales process”.
Doctor Net has worked with clients such as Dynacast, Freedom SIPP and Ark.
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