David Bell, the co-founder and CEO of CheethamBellJWT, has revealed that the firm has signed up former Flame Digital chief Dom Rodwell (pictured) to the position of digital creative director.
In his new role Rodwell will be working across a client list that includes names such as First Direct, Magnet, bmibaby.com, John West and the Game Group.
Bell: building 'best in class'
Bell said of his new recruit: "Dom’s brief is to build a best-in-class digital team at CBJWT and continue to produce outstanding work for all our clients."
Rodwell himself said that the offer was one he "couldn't refuse," adding: "Over the coming weeks and months I'll be focusing the team on producing even more cutting-edge work for digital, mobile and other emerging platforms."
In other developments at the firm Bell insisted that the agency's results from 2009 had been 'surprisingly good' considering the economic climate and that the agency team were now enjoying a 'busy' start to the year.
He said that the loss of Kellogg's was "yet to impact" on the firm, but noted that the "wonderful working relationship" the two enjoyed could yet lead to further opportunities in the future.
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