Manchester's Code Computerlove designed the site, in conjunction with platform supplier Huzu and an in-house team, after being appointed by SSL back in May.
A quick peruse by the shaky fingered How-Do hacks revealed a wealth of stimulating content, with sex bloggers, user confessions and articles on everything from sexual compatibility to... ahem, devices called 'cock rings'.
Back in December Durex's Peter Whitehurst explained the motivation for the site, noting: "Our new online community is designed to help people get the best out of their sex lives.
"While remaining anonymous, members who want to take part in discussions will be able to talk about sex, celebrate their sexuality, share experiences, plus get inspiration and advice from each other and Durex’s team of experts.”
To take our minds off the embarrassment of writing this story we thought perhaps we'd illustrate it with this cute animation of bunny rabbits playing with one another. Wait a minute... oh my God!
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
pedant: the grand national meeting is 3 days
the race lasts about 8 minutes
READ
Megan: So, 'The Grand National (or John Smith's Grand National to give it its full...
READ
Trunky want a bun: Is this the biggest thread ever on How-Do?
READ
Comparethemeerkat: So chaps (and chapettes) can we draw any conclusions from this debacle? My ...
READ