Amaze’s social media consultant, Paul Fabretti, has set up his own company in partnership with Smith & Smith managing director Nathan Smith.
However, it doesn’t mean he’s actually left Amaze. Today, managing partner, Liane Grimshaw confirmed that Fabretti had been offered an opportunity to set up his own venture, but as part of the deal he would be retained by the agency as a consultant.
The move comes less than a year after he joined Amaze from KMP Digitata:
“The ego in me always wanted to do something on my own,” Fabretti told How-Do.
"I wouldn’t have left Amaze for another agency, because, well, you’ve just got to look at their clients. So it’s either a really stupid move, or an inspired one... And now really was as good a time as any.”
The new company, which is based out of Smith & Smith’s Manchester offices is called Gabba.
Fabretti initially described it as a social media agency, but then added “actually that sounds like we’re riding a wave, but at the heart we're about digital strategy, providing consultancy, strategy, research and insight.
“Gabba complements Smith & Smith and it means I’ve got ready-made clients. We’ve already won 3 significant, prestigious bits of business and it looks like we’ll be bringing in one person very shortly, with a second in a more senior role later on.”
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
the Truth: great how a rumour gets the numptys out of bed.
channel m has 30 staff. th...
READ
Insider Trader: Lee, the number of times I've walked past and seen 2,3 or 4 Channel M brand...
READ
Rick Ghastley: What a load of old blather! So, they're going to change the public percepti...
READ
Gary Armstrong: I think Marks story is by far a prime example of 'rags to riches losing it ...
READ
Blue sky thinking: Yes Tin Tin, saw that Ofcom update some time ago which makes interesting re...
READ
Lee: Have to say really use to enjoy the news programming at 5pm and 9pm when li...
READ
Comments (3)
