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Findel Education looks to Iris for digital |
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Wednesday, 10 February 2010 |
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Europe's largest supplier of educational products, Findel Education, has appointed the Manchester office of Iris to spearhead the digital strategy for eight of its key brands. The appointment follows on from a six-way pitch process.
The team will be seeking to drive traffic and sales for the individual brands through a mixture of design and front end creative work, search marketing, analytics and strategy development.The brands falling under the agency's remit are; Hope Education, Step By Step, Philip Harris, Davies Sports, GLS, AtoZ Supplies, WNW and Edco. Communications will target those working in an educational environment, as well as developing tactics to reach out to consumer audiences. James Barley, digital director of iris’ Manchester office, said: “It’s great to be working on such a challenging, multifaceted brief, which ultimately sees us charged with driving the brands’ evolution as online retailers." www.irisnation.com Something to add? Then leave a comment below or email us now.
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