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Flame Digital has apparently fought off competition from Reading Room and Code Computerlove to collect the account for the RRG Group.
RRG is Europe’s largest Toyota dealer group and markets itself as the North West’s leading brand for new and used car sales. The business, which is owned by Japanese trading group the Marubeni Corporation (a Fortune 500 listed business), operates nine Toyota dealerships, three Peugeot dealerships, three Lexus dealerships and two Mazda dealerships. It also runs two accident repair centres. All of the business operations are based in the North West.  Rodwell: ecstatic For its part Manchester’s Flame, which confirmed it had beaten its city-rivals to the business, will now be tasked with a complete overhaul of the group’s online presence, while developing “a cohesive digital marketing programme to compliment and push RRG'S offering.”Dom Rodwell, the agency’s MD, said that his team were “ecstatic” about the win and that work would begin immediately. He added: “It's a exciting time for us as an agency, its our fourth birthday next month and winning such a big account shows that we are firmly establishing ourselves as a major player in the region." Flame also works with Parkdean Holidays and recently collaborated with Lancashire’s Yudu Media. www.flamedigital.com Something to add? Then leave a comment below or email us now.
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