Flame Digital has unveiled the fresh website it has crafted for Finnish client Supponor Systems, a business that has created patented technology to allow digital content to be placed over physical billboards for live broadcast sporting events.
For the best explanation of this high-tech sports advertising solution it's probably best to head over to the new online presence, where Flame has helpfully embedded video to demonstrate its effectiveness.
One game, two different markets
The system is said to work regardless of weather and lighting conditions, and irrespective of people or objects moving in front of the billboards.
Flame Digital’s MD Simon Edwards commented: “It’s great for us to work on such an innovative project, that gave the team scope for something a little different.
"It's also refreshing to see this kind of work given to an agency in the North West, as it clearly is the centre of the sport's world.”
The agency secured the work in August this year and was briefed to clearly showcase and communicate Supponor's unique offering.
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