Bolton design and digital agency, Fudge, has appointed Manchester search engine specialists PushOn to help the agency drive “the right sort of traffic” to its site.
Eccles
Fudge, established in 1999 by David Eccles, started out as a design agency but has moved more towards digital work in the past couple of years. The agency’s clients include Cancer Research, the Direct Marketing Association,Future Publishing, Manchester City FC, DTZ, B&Q and JD Williams.
Eccles said they were keen not to become accustomed to the Cobbler’s Shoes syndrome where agencies never promote themselves and given the agency’s increasing digital interests, they decided last year to look for a search engine optimisation company to promote the agency’s rankings.
Eccles said he spoke to several people and companies in Manchester but he didn’t get a good feeling from those initial meetings. PushOn was recommended to him and Eccles said he was more reassured by PushOn’s style.
Hedging his bets, he will retain his current pay per click contract with Google until he sees how PushOn gets on, but he told How-Do he currently anticipates the whole business will probably move to PushOn in due course.
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