Fudge appoints PushOn to help drive online traffic - North West Media News

News, opinion and resources for the North West media industry

Fudge appoints PushOn to help drive online traffic

| Print |

Email to a friend

Thursday, 14 June 2007

Bolton design and digital agency, Fudge, has appointed Manchester search engine specialists PushOn to help the agency drive “the right sort of traffic” to its site.

Eccles

Fudge, established in 1999 by David Eccles, started out as a design agency but has moved more towards digital work in the past couple of years. The agency’s clients include Cancer Research, the Direct Marketing Association,Future Publishing, Manchester City FC, DTZ, B&Q and JD Williams.

Eccles said they were keen not to become accustomed to the Cobbler’s Shoes syndrome where agencies never promote themselves and given the agency’s increasing digital interests, they decided last year to look for a search engine optimisation company to promote the agency’s rankings.

Eccles said he spoke to several people and companies in Manchester but he didn’t get a good feeling from those initial meetings. PushOn was recommended to him and Eccles said he was more reassured by PushOn’s style.

Hedging his bets, he will retain his current pay per click contract with Google until he sees how PushOn gets on, but he told How-Do he currently anticipates the whole business will probably move to PushOn in due course.

www.fudgestudios.com/

www.pushon.co.uk/

Something to add? Then leave a comment below or email us now.

Did you enjoy this article? Please share it!

Sponsored links:

Comments (7)

1 By Simon Wharton , on 15-06-2007 12:37
It's winning accounts with serious industry players like Fudge that makes you think you're doing something right. Fudge understand that this has to be a collaborative effort, you can't ethically pull relevant traffic out of thin air. So far, they've been really receptive to our ideas.

Report

2 By Nimrod the Puce, on 15-06-2007 17:31
"he currently anticipates the whole business will probably move to PushOn in due course."

So that's the whole 47p a month being consolidated into one company.

For fuck's sake mutual backslapping by two marketing communications companies that no-one has ever heard of is not news.

Report

3 By puce, pucer and puced, on 15-06-2007 18:12
hey nimrod - what's the big deal? 47p is a lot in some parts. What's your hot-shot trade?

Report

4 By Nimrod the Pucerest, on 15-06-2007 19:09
My trade, as it always has been, is the truth. What you have done is reduced your two companies to untouchable laughing stocks - especially to anybody who puts both the named individuals into google at the same time

Report

5 By Simon Wharton , on 15-06-2007 20:13
Nimrod, it's a real shame you choose to remain anonymous. It's a very easy position to shoot from. It's also a real shame that you have some dificulty with clarity. I just can't quite see what the issue is. Fudge do great work. They win worthwhile awards for it. Their client base is excellent and growing. Why wouldn't we be chuffed to win that contract? I know that Google are chuffed to be dealing with Fudge direct. The strategy from Google should be fairly obvious.
So, if you can make a clear point, I'll make a response.

Report

6 By Nimrod the Clarityest, on 16-06-2007 00:42
Ok Si, be careful what you wish for...

What about this scenario...

You and David Eccles are both prospective councillors for Manchester Digital. No-one has heard of either of you. You do a little bit of consultancy for each other.

You write a pres release about it. You highlight the fact that a design agency in Bolton is overly worried about "search engine optimisation" (which seems wholly unlikely - I would have thought the fact of being based in Bolton was a much bigger problem!)

You use the How-do platforn to do down competitors of Push-on (of which there are only a few as they are in a business so dated now it makes dry stone walling look cutting edge) :"Eccles said he spoke to several people and companies in Manchester but he didn¡¯t get a good feeling from those initial meetings. PushOn was recommended to him and Eccles said he was more reassured by PushOn¡¯s style".

In short, your puerile approach damages your own businesses (I assume neither of you can get any real clients) and insults the intelligence of readers of this site (who presumably will now have the sense to assure that the previously-bracketed fact stays that way).

I think your next announcement here should be "Fudge/Push On hires a decent PR company to stop themselves making eejits of themselves in public".

Now how's that for clarity...?

Report

7 By Simon Wharton , on 16-06-2007 11:29
Nimrod
Can't help but think I know you.
OK, here's the response. I am on the Council of Manchester Digital. Previously I was on the board. I provide my time for free to try and help build the digital sector in the North West. Here's the current council list http://www.manchesterdigital.com/members.asp
David isn't a councillor. He might be planning to stand, I have no idea.
We now provide service to Fudge. Apparently that's called doing business. Yes, we do search marketing. I can't quite see how deploying online marketing techniques can be considered dated in anyway. From our point of view it's growing rather nicely. If anything there is not enough competition in the North West.
I'm curious as to how you draw the conclusion that I am using the How Do platform to to do down competitors. Please correct me if I am wrong but I don't recall mentioning any competitor in a negative way.
As to clients, Fudge deal with:
Accenture
United Utilities
Bolton Primary Care Trust
Sir Charles Topham
amongst others. Fairly credible in most reasonable peoples eyes.
We are still relatively small but growing steadily. We never will be huge though, it's not what we want.
Now, I think that should clear up your supposition. Is there anything else I can deal with for you?

Report

Add your comment
Name
Email (optional)
Website (optional)
Comment
	Anti-spam question (required): 3 + 3 =

< Previous story		Next story >

[ Back ]

Today's other news

How-Do weekly Wrap - 21 November 2008 - Lee Hardman

C21 adds two new recruits

ITV Local launches Welsh language site

Girly geeks get mouse finger

Blood Sweat and Tears for creatives

Blueleaf creates Outward Bound Trust Campaign

Former Manchester United commercial director leads 2018 bid

South Manchester Reporter hosts C Charge debate

North West’s CIPR PRide Awards see Manchester agencies win big

Juice launch style awards with celebrity event

Cash for coffee in BP and TBWA campaign

Bird flies in to take Football Conference

Search How-Do

Featured articles

	A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
	The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
	Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ

The How-Do poll

News of the imminent arrival of another business title (City AM) has left you…

	Amazed at the strength of the market here
	Eager to extend your working day to read more
	Waiting to see who folds first
	Really not all that arsed at all

Latest comments

ASHAMED: Shame on the CIPR and shame on Koan. This completely undermines all the gre... READ

Lucy: I'm really pleased that the St Ann's Walk won Gold - well done Golley Slate... READ

My God: I'm more disappointed that they keep publishing your bloody moaning and bit... READ

Loggedoff: Jealousy, that's an interesting perception, there are hoardes of 'publisher... READ

Catty: There's clearly some jealousy at work here. It's a tough market - good luck... READ

JohnD: The very same readership already offered by a number of existing titles - n... READ

How-Do RSS Feed

Track How-Do headlines in your RSS reader:

View all of our feeds.

Who's online?
We have 96 guests online

© HOW-DO 2008 - SITE BY CHRIS HORKAN - TERMS & CONDITIONS - PRIVACY POLICY - SITEMAP - RSS FEEDS - AD RATES - CONTACT HOW-DO

Managed Server Hosting by UKFast