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Fudge to develop new online presence for Gorgeous Couture |
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Monday, 10 December 2007 |
Fashion brand Gorgeous Couture, beloved by celebrities such as Girls Aloud, Tina O’Brien and Samia Smith, has appointed digital agency Fudge following a four way pitch.
The band, which is based in Denton, Manchester, was established in 2002 and has rapidly built a reputation for itself as a designer and provider of clothes of for TV and teenage celebrities.
Fudge, based in Bolton, will be redeveloping the entire site: from its look and feel to new functionality which should improve the usability and accessibility of the site and its search engine visibility.”Nikki Proctor from Gorgeous Couture said: “It is essential to our brand to have a fabulous online presence and we are already well on the way to seeing that happen.”
David Eccles of Fudge added: “It is fantastic to be working with such a high profile, Manchester born brand. Online designer retail is fiercely competitive, and we are putting a lot of focus on creating an online portal that carefully positions the brand in a way that is appropriate to its customer base.”
www.fudgestudios.com
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