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Fulham FC sticks Rippleffect up front |
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Monday, 22 June 2009 |
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Premiership football club Fulham FC has tasked Liverpool's Rippleffect with redesigning its website ahead of the 2009/10 season kick off.
The two parties have a history of working together and the latest assignment sees the Trinity Mirror owned agency charged with redesigning the site content to provide an improved user experience and increased levels of repeat visits, as well as browsing time.  Hatton: result In turn this is expected to make the site more attractive to advertisers, while improved usability will also allow easier ticket booking and merchandise purchases.Rippleffect MD Ben Hatton said of the task: "The new site is part of Fulham Football Club’s ongoing drive to enhance their supporters’ experience of dealing with the club. “The 2009/10 season will see the club competing in Europe for only the second time in its history. Playing in the new Europa League will massively raise awareness of the brand and help grow its fan base. “The website will meet the requirements expected of a European club and deliver an excellent user experience for its fans at this time of increased demand for the club’s online services.” The site - www.fulhamfc.com - currently attracts almost 130,000 unique users per month. Something to add? Then leave a comment below or email us now.
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