The North West division of housebuilder George Wimpey is using the social networking site Facebook to promote ten of its regional developments in a move which it believes is a first for a UK housebuilder.
The promotion of ten development sites company in Cheshire,Merseyside and North Wales will begin in late January and the campaign will be aimed primarily at first time buyers.
Wimpey’s sales and marketing director Marie Wilkinson said: “This will break new ground for the housebuilding industry.
“Facebook will enable us to reach a lot of young people who would love to own their own home but think they have no chance of getting onto the property ladder. We’ll be explaining to them exactly how George Wimpey can help.
“The market is hugely competitive and we have to think creatively to reach potential customers. Traditional media is no longer enough. In fact, all of our research points to the internet being the number one route through which potential customers find out about our developments.”
The creative for the campaign has been created by GDA of Bradford with the media being bought by Space and Time in Manchester and Rattle PR handling the media relations.
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