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Hastings Direct hands SEO to MVI |
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Tuesday, 05 May 2009 |
Insurance provider Hastings Direct has tasked MVI, the digital division of media planning and buying agency MediaVest, with the brief to handle its SEO requirements.
 MVI to battle for Hastings In a statement from MVI, the agency noted that it will now be seeking to push the Hastings portfolio online and maximise sales for a group of brands that includes Hastings Direct, Hastings Bike Team, Hastings Essential, Insure, Insure Pink, and Insure Blue. Elliot Muscant, agency head, commented: “SEO is a key element of any multi channel media strategy, and our approach to delivering optimisation solutions aligned with the wider communications planning mix will deliver great results for Hastings Direct.” MVI currently ranks as the seventh largest digital media agency in the UK, according to research carried out by New Media Age. www.hastingsdirect.com
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