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Search engine marketing specialist Hit Search is claiming that it has significantly ramped up the profile of one of its clients by helping senior staff engage with Twitter.
The Merseyside-based firm is apparently on a mission at present to educate its customers with regard to the potential for social media channels. Twitter, as How-Do readers may be tired of hearing by now, is one of the sectors true wunderkinds and Hit Search succeeded in relaying this to the board at Secure Trust Bank.Agency director Andrew Redfern explained what happened next: "The CEO, Gary Jennison, the deputy CEO, Owen Woodley, and the head of marketing, Jonathan Wilson, all established Twitter accounts and began to see the value of relaying real-time comments and reactions to the news agenda and the industry as they happened. “We explained that as there were daily developments – shifting base interest rates, frequent scandals and buy-outs – and by using Twitter, there was a massive marketplace of concerned and interested internet users who would take their opinions on board." He continued: "Through traditional PR and via Twitter and on-line marketing, word spread that this bank, not a big-hitter, but a strong force to be reckoned with, was condemning its rivals for irresponsible practices." Jonathan Wilson, head of marketing at STB, said that the response from the media and public to his team's Tweets had been "fantastic." The bank chiefs opinions were also filmed and seeded through social media channels - they can be seen here and here www.hitsearchlimited.com Something to add? Then leave a comment below or email us now.
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