If you don't get round to reading this until Monday morning then the chances are you can now recite your credit card number backwards and/or your debit dealings have just made your bank account a good few pounds lighter.
Monday 30 November is, according to Northwich-based The Hut Group, set to the busiest day of the online shopping year, with a predicted 1,750 sales a minute passing through the UK's virtual tills.
The phenomenon that Hut has christened 'Mega Monday' (also, coincidentally, the name of the deals it advertises at the beginning of each week through its sites such as Zavvi) is taking place due to the alignment of the last pay day prior to Christmas with the fact that weekly sales tend to increase on Mondays.
Hut, which provides e-tail platforms for household names such as Argos and Asda, is claiming that the pre-festive period will be a record breaking time for the group, with 5m packages expected to be shipped out in the coming month.
Recent research produced on behalf of Kelkoo predicted that online retail spend would reach £8.9bn this Christmas, equating to 20% of all UK sales.
The same study, undertaken by the Centre for Retail Research, stated that, if present growth rates continue, by December 2015 online sales will account for over 50% of all Christmas shopping.
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