The thing that makes Innova stand out from the rest of the (virtual) high street is its use of body scanning technology to produce bespoke clothes at 'sized-clothing' prices.

Customers visit the Scottish-based business for a private consultation - the model is being piloted in Glasgow for an initial six months before a nationwide roll-out - and undergo a body session to capture their unique virtual body shape in 3D.

The home of affordable fashion?

The firm has been established by Patrick Gardner and his wife Jenny and, unusually, the three founders of Code - Tony Foggett, Wini Tse and Louis Georgiou - have come on board as shareholders.

Foggett (pictured above) explained why: "We’re always on the look out for great ideas to invest in and apply our R&D processes to break new ground; and Code has been involved with this project from the very beginning, helping to test the business concept and developing digital techniques to deliver this technology to consumers.
 
“While Patrick and his team focused on the tailoring process, we have led the consumer experience and delivery mechanism – throwing away the rule book and developing new ways to apply this technology that will change the way consumers shop.

Tailored for you

Innova has so far signed up designers such as Deryck Walker, Niki Taylor at Olanic and Kerry Nixon of Vidler and Nixon for its launch collections, and will now look to expand its ranges to maintain a 'trend-led offer'.

Partrick Gardner said of the firm's future development: "We see this idea, and software, being taken on by leading retailers as a viable complement to their off-the-peg offer.

“The technology we’ve developed means that for the first time the luxury fashion market has an alternative to couture, tailoring and customising, which are all laborious and expensive, and sometimes poorly fitting sized clothing."

www.innovaclothing.com

www.codecomputerlove.com

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