Just Search continues push with new profiler tool

Just Search, the Poynton based search marketing firm that was sold to Sweden’s Getupdated for £8.8m in October, has launched a new profiling tool to increase online sales conversions.

The program, known as The Predictive Profiler, essentially monitors a user's online behaviour and makes suggestions as to what products and services they may like to partake in. It does this through placing tags on Just Search’s client’s sites, logging relevant information such as page views, and then storing the information on a database.

According to Just Search this is proven to immediately increase add-on sales and conversions by up to 20%.

Commenting on the Profiler, sales director Justin Yates, who sold the business with his brother and agency CEO Paul, explained: “Working alongside pay per click and search engine optimisation campaigns, the solution enables traffic that comes to a website to not only be turned into a sale, but also provides the opportunity to increase the amount visitors spend.

"A significant amount of traffic that comes to a site is wasted, so Predictive Profiler helps to target relevant users and increase the ROI of search campaigns."

The launch of the program continues Just Search’s self-avowed ambition to “push forward and grow to be the number one search marketing firm globally” (the words of Paul Yates) and follows on from the launch of a free website comparison tool by the firm just last month.
 
http://www.justsearch.co.uk  
 

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