The producer of Lancashire Eccles Cakes has decided to take a bold leap into the world of 21st Century marketing with the appointment of Lake to produce its first ever dedicated web presence.
Site currant-ly under development
Up until now the local delicacy has grown in popularity, and supermarket shelf space, due to a fervent fan base and word of mouth marketing alone.
However, the firm behind the currant filled treats – the aptly named Lancashire Eccles Cakes Ltd – is now looking to engage new audiences with “an informative and interactive website” courtesy of Altrincham’s Lake.
Ann Edmonds, MD of the bakery firm, explained: “Our family has been baking our Eccles Cakes for over 70 years to a secretly-guarded family recipe and with the appointment of Lake we’re delighted to provide our loyal customers with our first ever website about our family run business.”
The agency has also been charged with creating a number of point of sale projects for the firm.
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