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Latitude opts for 'no comment' on rumours of senior level redundancies |
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Tuesday, 10 February 2009 |
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Search marketing giant Latitude has chosen to issue a ‘no comment’ to How-Do after being approached to determine the veracity of rumours relating to senior level redundancies at the firm.
The Warrington and London-based business, which was bought out in a MBO that valued it at £58m last year, is widely regarded as one of the original stars of the search arena and boasts high profile accounts such as House of Fraser and William Hill. However, How-Do has heard that changes are now being made at the business, with the chief technology officer Rob Shaw and agency director Judy Dewsbury reportedly set to be made redundant. How-Do contacted Latitude to confirm this and to ask whether any further redundancies were being planned.A spokesperson responded that “Latitude has no comment to make” with regard to the queries. The news follows on the back of a fresh marketing push by the firm, as illustrated by the re-launch of the Latitude brand last month. This saw a new logo (pictured), corporate colours and a fresh strapline (‘ performance led digital marketing’) being unveiled to the market. www.latitudegroup.com Something to add? Then leave a comment below or email us now.
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