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Liquid serves up 'pong' tennis microsite and viral for Onitsuka Tiger |
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Wednesday, 01 July 2009 |
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Liverpool agency Liquid has released its latest work for sports brand Onitsuka Tiger with a new microsite and tennis game timed to make the most of the interest surrounding this year's Wimbledon.
The firm has a long-standing relationship with the retro-inspired brand and last year devised the marketing strategy for the launch of its second standalone UK store in the team's hometown.Now that same team have taken a trip back in time to the height of the Pong craze to craft a microsite and viral based on the arcade classic in an effort to promote the relaunch of Onitsuka Tiger’s Lawnship tennis trainers. Entitled Lawnship Super Tennis the realistically fuzzy viral pits players against one another to achieve the highest scores on a leaderboard. Those managing to ace their peers get a chance to secure a free pair of the trainers. You can try it here. Just don't get court if you're meant to be working. www.lawnship.co.uk www.liquidsolution.co.uk Something to add? Then leave a comment below or email us now.
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