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Littlewoods plans to launch new labels as web push continues |
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Thursday, 06 March 2008 |
Littlewoods Shop Direct has announced plans to launch seven new womenswear labels this year, as it continues to move its business from mail order to online.
Internet sales at the Merseyside-based operation now account for 50% of turnover and bosses are forecasting that they will surpass the £500m mark in the year ending 31 April.
As a comparison, in 2005 online sales accounted for only 21% of total revenue.
This has led company chief executive Mark Newton-Jones to remark that “'the business is fast becoming web retail, rather than a mail order, business, ” and the firm is continuing to push in that direction.
Littlewoods, which is owned by the reclusive Barclay Brothers, is also repositioning itself as a fashion-led retailer and increasingly appealing to younger consumers.
As a result the firm is now set to bolster its popular own-brand product lines with the addition of the new clothing labels later this year.
Existing fashion line Love Label posted sales of £50m last year.
Photolink in Manchester and Prego in Leeds are two of Littlewoods’ roster digital agencies.
www.littlewoods.com
www.photolink.co.uk
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