LOVE has unveiled arguably its highest-profile work in the digital domain to date, as it pulls back the virtual curtains on its redesign of the Warburtons website.
 LOVE's BBC work gets aired The team responded with a site that they say “re-affirms the public’s love of the brand” and is both “enjoyable and interactive.” As such it blends corporate information about the family run business and brand with fun features and interactive games to encourage ‘stickiness’. Client brand manager Louise McGlasson said she was “delighted” with the site. In other ‘big-brand’ news at the agency, LOVE has also been talking about its first work since being appointed to the BBC roster. This has taken the form of fundraising packs for the upcoming Children in Need initiative, which work off the line ‘Do Something Different’. LOVE has produced three separate packs, currently being mailed out nationwide, that feature stickers, scratch cards and sponsorship forms. The packs are titled ‘What we Do’, ‘How you Do’ and ‘Fun stuff to Do’. www.warburtons.co.uk Something to add? Then leave a comment below or email us now.
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