Yorkshire’s prego is currently in the process of fine-tuning the initiative, which was originally penned in for a November launch. It focuses on the piece ‘Work’ created by 19th Century artist Ford Maddox Brown, allowing web users to interact with the different elements of the painting and hear its individual characters talk about their respective roles.

The audience for the site will primarily be primary school age students (seven to 11 year olds) and their teachers, who will be encouraged to use the resource as an aid to support the National Curriculum.

If it fulfills its duties of engaging with the children and bringing the work of Maddox Brown to a new audience, the Gallery is said to be looking at transferring other pieces from its collection online in the same interactive format. It is assumed that prego, which also works with Hull Museums, would be first in line for these tasks.

Commenting on the project, the gallery’s Alex Woodhall said: “It will be amazing to see characters from Ford Madox Brown’s painting literally come to life through such innovative use of digital technology. 

"The website will enable children to have access to our collections in a different and fun way, and will hopefully encourage people to come here to see the actual painting."

Prego, which won the brief in August, also works in the private sector with BUPA, William Hill and Littlewoods.

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