Manchester City fans will be hovering over their refresh buttons today, as the Premiership club gets ready to unveil its new website after teaming up with the recently launched sports division of TV production company Endemol.
Endemol Sport is now set to lead a charge to build the Man City brand across the globe, using the development of TV ideas as one of its main brand builders.
The hugely ambitious club is currently creating seismic ructions in the transfer market with its hunt for big name players, such as Barcelona's Samuel Eto'o, and now looks eager to follow through on its plans to create a global audience to match its on-field ambitions.
A global brand in the making?
Endemol, the high profile name behind the Big Brother series, has signed a 'multi-year' deal with the club and is set to use its presence in more than 25 countries around the world to develop TV and digital formats for each specific audience group.
In a nod to the club's owners and their ambitions in the Middle East marketplace, the new website (a holding page is currently in place) will launch today in both English and Arabic.
The site is apparently built around social media elements and is targeted primarily at established fans and younger users who are passionate about the Premier League, but who are yet to decide on where their allegiance lies.
An in-house production unit has been established to work alongside Endemol maintaining the website content. This will be headed up by Chris Bailey, who joined the club recently from the Manchester Evening News.
The site is expected to have launched in three to four other languages by the end of the year.
According to reports the club will not be rushing to start its own subscription TV channel base, but rather concentrate on the brand building task.
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