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Marketecture picks up brief to redesign pro.manchester website |
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Thursday, 17 April 2008 |
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B2B agency Marketecture has been charged with completely overhauling the website of pro.manchester, the industry body which represents the financial and professional community across Greater Manchester.
Marketecture will now be looking at how to make the organisation’s online presence more interactive, more valuable to members and easier to maintain for the pro.manchester staff working behind the scenes. As such the agency will be using its proprietary CMS tool Optiva, built specifically for the B2B market. It includes an integrated email system, an event management system, survey software and interactive discussion forum tools. The team will also build a ‘young’ pro.manchester microsite, providing an insight into professional life in the City, interviews with current young members and profiles of key employers. Agency MD Michael Clark said of the project: “pro.manchester is an extremely proactive organisation. "The new website needs to not only increase the value of membership to non-members and registered users, but also needs to improve the measurability of future marketing activity, and the marketing intelligence available to the pro.manchester business development team.” www.marketecturegroup.co.uk Something to add? Then leave a comment below or email us now.
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