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Matmi releases free-running game for Cancer Research |
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Wednesday, 17 June 2009 |
Matmi has released its latest branded online game in an attempt to raise awareness, sign up levels and funds for the 43 'Run 10k' events taking place across the UK in aid of Cancer Research.
 Up and running now Jeff Coghlan, MD at Matmi, said of the project: “This game is aimed at the widest demographic to give it best possible reach. "The Paddington Bear style graphics and familiar UK landmarks make it really accessible, but the seeding strategy is critical to help the advergame attract high play rates and become viral." He added: "We’re in discussion with a number of companies with high trafficking websites as online partners for Cancer Research UK, so if your company would like to get involved supporting vital cancer research, we urge you to get in touch.” The game was released today and can be played at www.rooftoprunner.co.uk The runs take place across the UK in September and October. www.run10k.org Something to add? Then leave a comment below or email us now.
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