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McCann takes off with Flying Brands |
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Monday, 06 October 2008 |
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McCann Erickson Communication House in Manchester is the new digital media agency for Flying Brands.
They’ll work across the 3 brands of the company: Flying Flowers , Gardening Direct and Garden Bird Suppliers.
 Blooming digital "As part of our business strategy, we identified the need to consolidate our online activity within one agency and McCann’s was by far the strongest contender," said James Henry, head of e-commerce at Flying Brands. The agency’s been brought in to develop the company as it takes forward large growth targets for 2009. McCann will be managing the online media with a focus on pay per click, search engine optimisation and affiliate activities. The first brand to receive the treatment will be Flying Flowers. "This is a great win for McCann’s that demonstrates the strengths and capabilities of our digital offering," added Sharon Palmer, head of online media for MECH. "Our knowledge of online retailing is getting stronger by the day and we are dedicated to helping Flying Brands capitalise digitally in this sector." Something to add? Then leave a comment below or email us now.
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