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Mediaburst provides SMS service as part of StepClever initiative on Merseyside |
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Tuesday, 22 April 2008 |
Marketing consultants Fresh contracted Mediaburst to introduce free to receive texts as an integral part of the engagement campaign behind the marketing of the StepClever enterprise creation scheme in North Liverpool and South Sefton.
The new text service aims to offer would-be entrepreneurs gain early access to a range of free enterprise creation services including business advice, support and grants.
Over 200 potential entrepreneurs from the badly deprived areas of Everton, Anfield, Kirkdale, County, Derby and Linacre have already used the service.
The £30m StepClever scheme was the subject of a community wide radio, PR, outdoor and print campaign created by Fresh to stimulate residents in the area to contact StepClever by phone, email or SMS to access enterprise creation support.
SMS was chosen by over 60% of respondents as their preferred engagement route with StepClever.
James Dunningham, a director of Fresh Consultants said: "Free to text shortcodes has proved the prime tool for StepClever to engage and interact with residents in the deprived North Liverpool and South Sefton area and we see Mediaburst's technology being widely used in similar government initiatives going forward."
www.mediaburst.co.uk www.freshconsultants.co.uk
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