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MEN Media’s ‘The Jobs Mine’ website claims search top spot |
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Friday, 15 February 2008 |
One month after launch, MEN Media claims that its new online jobs initiative, ‘The Jobs Mine’, has taken pole position in Greater Manchester among people searching for jobs.
The figures have been taken from online data analysis company Hitwise which recorded almost 170,000 visits to the site in January.
The Jobs Mine draws together the company’s numerous recruitment propositions across all its platforms: from the MEN to Channel M, 20 weeklies and 18 websites. The company claims its portfolio achieves a weekly reach of more than 85% of the adult population in Greater Manchester.
 Rix MEN Media has invested £500,000 in a promotional campaign which includes TV, radio, press, taxi wraps, giveaways and outdoor advertising.
The campaign’s creative has been developed upon the message ‘So you thought you had the worst job’. The creative for the campaign has been created by Pravda and MediaCom North has bought the space.
Mark Rix, MD of MEN Media said: “With The Jobs Mine, we are responding to the needs of jobseekers, employers and recruitment agencies by offering recruitment solutions that meet their requirements in the 21st century.” www.manchestereveningnews.co.uk
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