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MEN Media has announced that it is to move its digital sales operation in-house in a bid to consolidate its proposition to agencies and boost revenues. The decision brings an end to the firm’s association with sales outfit Ad Link, which was only appointed to the wide-ranging digital brief in January.
GMG-owned MEN has been working to strengthen its online portfolio over the space of the last year or so; launching new initiatives such as thejobsmine.co.uk and thehomesmine.co.uk, while bringing a fresh lease of online life to established names such as citylife.co.uk. Its latest move, coming against a background of tough times in the local media market, will see the in-house team receive training “to be able to offer agencies improved creative sales solutions.” This will, in the words of a statement released yesterday, “allow agencies to deal directly with the Company when developing online campaigns for its clients.”The firm is now said to be organising presentations to agencies and clients to make them fully aware of the new proposition. Danny Dale, the firm’s provincial agency manager, said of the move: “The digital sales structure is already well established at M.E.N. Media under David Hendry and Andy Robins. “The move to providing in-house sales support will enable the whole sales team to further develop its digital sales presentations and will mean that it will be able to be far more creative in the packages that it offers to clients and agencies alike.”
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