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Momentum launches online global FITNESS campaign for Nestle |
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Thursday, 22 May 2008 |
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Momentum has created an online fitness trainer for Nestle in a new campaign that takes in 15 markets spread across Europe and Asia.
The Interpublic-owned firm, based in Manchester, has crafted the Body Zone Coach for Cereal Partners Worldwide – a joint venture between Nestle and General Mills, and one of the team’s biggest individual pieces of business.  CPW: a tasty account The coach application, which is accessed through a unique code in each cereal pack, follows on from the agency’s digital meal planner, virtual trainer and online fitness diary that the team has already built for CPW. Commenting on the launch of the campaign, Momentum’s group account director for CPW, Andrew Hinsliff, said: “The thinking behind this promotion was that no two people have exactly the same workout needs. “Body Zone Coach taps into the individual aspirations of FITNESS customers to improve their body in a specific way that matters to them. Early results suggest that this custom-built approach has helped us to really connect with our audience.” www.momentumww.com Something to add? Then leave a comment below or email us now.
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