|
MoneySupermarket awards new online branding work to TBG |
| Print |
|
Email to a friend
|
|
Thursday, 05 July 2007 |
Moneysupermarket.com, ahead of its planned £1bn flotation, is to launch its first major online branding campaign. Following a five way pitch, it has awarded the business to London digital agency TBG.
The campaign will run for at least six months which could cover the period leading up to flotation. The value of the campaign has not been disclosed. The price comparison site, based in Chester, has previously used online activity purely to generate traffic to the site.
However, following the success of the company’s offline activities, including prominent TV ads, and no doubt with a weather eye on its impending flotation, it has now decided to promote the brand and the scale and variety of the company’s various services which include travel, mobiles, motoring and shopping.
Simon Mansell of TBG said: “Online brand work is an interesting industry development for a pure play online business that has traditionally used direct response.”
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
