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Navyblue launches ‘Share Liverpool FC’ s website |
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Friday, 01 February 2008 |
Scottish and London design consultancy navyblue last night unveiled its digital work for Share Liverpool FC – the consortium which is endeavouring to raise £500m from 100,000 Liverpool fans in a Barcelona FC style fan takeover.
navyblue which has produced work for Soccerex, Tottenham Hotspur and the Glasgow Commonwealth Games, was appointed by Phil Jones, who chairs four creative businesses including navyblue and London and Manchester-based digital agency Reading Room.
 Jones
The web site went live at 5pm last night in parallel with the launch press conference hosted at the University of Liverpool at which the proposal to buy the club from Hicks and Gillette was formally announced.
The website initially will be publicising plans and capturing support and potential expressions of interest but in due course could evolve into a site requiring substantial legal and financial juggling as the prime platform for communicating and promoting what would be a significant financial proposition and subsequent share offer.
Rogan Taylor said: “The time is right to offer a different solution to the rising concerns that football fans have about the patterns of ownership developing at our major football clubs.
“Thousands of Liverpool fans have already demonstrated their dissatisfaction with the current state of affairs. Large amounts of debt often devolves onto clubs newly purchased, but the fans know that in the end, it will be they themselves who will have to pay it off through increased ticket prices and other schemes.
“What many don’t realise is that there are other ways of financing and taking ownership of big clubs.
“In Germany and Spain, most top level football clubs are simply ‘Not For Sale’. They are owned by many thousands of ‘member fans’. The Champions League has been won on six occasions in the last 15 years by clubs owned and run in such a way.”
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