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New digital publishing solution launches to UK market from Manchester |
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Tuesday, 05 August 2008 |
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Creative agency The Marlin Group has joined forces with Australia’s Digital DM to launch a new service to the UK market that enables publishers to get digital editions of their offline titles quickly, easily and – it is claimed – cheaply.
The Manchester-based firm is now offering a service that it says can produce exact replicas of printed publications that can then be distributed via email, URL link or on CD, while also being made available through client’s websites.  Making the move online... easier “The client’s artwork is animated with Flash, meaning they can only be viewed inside an online web browser. The pages also often appear slowly and viewing and print quality is compromised in order to reduce streaming times to the reader.”
Jones says that Marlin’s digital publications are created from print-ready artwork and can be overlaid with video, animation and sound. He also noted that they have very small file sizes – meaning they’re quick to download - and are automatically available both as online and offline options. Jones believes that the UK has been lagging behind in “basic web-driven technology” while Digital DM has been plying its trade in Australia since 1999.
www.themarlingroup.co.uk
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