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New Mind nets £250,000 contract from Brighton and Hove |
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Thursday, 11 September 2008 |
Digital agency New Mind has succeeded in picking up another lucrative e-tourism contract, with the news that the Liverpool-based team has won the brief to completely overhaul Brighton and Hove’s online offering.
 Going places: New Mind New Mind has enjoyed considerable success to date with its ‘destination management system’ (DMS), working to create sites such as www.visitbristol.co.uk, www.visitbath.co.uk and www.visitliverpool.com .It will now set about a five year project to create and refine the visitbrighton.com site, using the portal as, in its own words, “the vanguard of their marketing effort to position the city as a cosmopolitan, free thinking and creative visitor destination.” Once finished – it is scheduled to appear in November - the site should boast enquiry tools, dynamic mapping, online booking systems and itinerary planners. New Mind MD Richard Veal said that he was “delighted” to come through a European tender process to collect the brief, adding: “It’s now seven years since we developed the initial DMS prototype and today it’s a global play technology with organisations in other countries looking to utilise the system to promote their destinations.” It is hoped that the new site will provide a major boost to the area’s tourism sector, which currently brings in £400m and supports around 13,000 jobs a year. www.newmind.co.uk Something to add? Then leave a comment below or email us now.
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