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Online soap opera Spinning Jenny goes live with daily show |
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Tuesday, 22 July 2008 |
Following months of development and four pilot shows broadcast in May and June, Spinning Jenny, a new online soap opera set in Manchester’s PR industry has gone into daily production.
How-Do flagged up the soap’s imminent arrival back in March.
The show follows the life, loves, family, friends and losses of 23 year old PR Jenny Hargreaves, played by newcomer Ruth Maher, who works out of offices not dissimilar from those at Brazen PR and some of its clients’ premises.
 Ruth (Jenny) Maher
The production company behind the show is Silk Press Productions. Silk Press was founded by Colin Bannon, the former editor and publisher of lifestyle magazine Living Edge which he had earlier sold to Archant.
There will be a daily showing of Spinning Jenny from Monday to Friday. The shows will be between one and three minutes in length. The first season of the show will run until Christmas Bannon told How-Do.
He cites the best-known online soap opera Kate Modern – which attracted over 1.5m visitors at its peak when it was hosted on bebo - as a sort of predecessor but maintains Spinning Jenny will be quite different by mixing the format with social media interactivity. Bannon claimed that “Unlike other soaps Jenny will go right across the social networks with a presence on Facebook, YouTube, bebo and MySpace, as well as a daily blog http://spinningjennytv.blogspot.com.”
Among a number of guest celebrities lined up for the show is former kids’ TV presenter and ex-Corrie actress Casey-Lee Jolleys, who has contracted to appear around three times a week in the soap, X-Factor contestant Rowetta and Dean Sullivan from Brookside
 Casey-Lee
The production budget for the show is £20,000 a month and Bannon said he is optimistic the show will be able to recoup a significant proportion of this as the show evolves. Revenue he said will come from product placement and sponsorship. He was unwilling to disclose any names but said talks were already ongoing with some commercial clients. Bannon said he and his team were managing the sales function.
Bannon is advertising the show on Google and Facebook and added that Brazen is helping with PR.
The site has three main video channels: one for Episodes, where the central plot will develop; Jenny’s World, where individual characters have their say and related events are covered; and Secrets & Lies, where ‘characters tell you things about themselves even Jenny doesn’t know’.
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