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Parker Sandford launches high visibility website | Print |  Email to a friend
Wednesday, 01 October 2008
Wigan’s Parker Sandford, which was last week toasting its work for Mitchell’s, has just unveiled its latest client website for high visibility clothing distributor Vizwear.

Wigan’s Parker Sandford, which was last week toasting its work for Mitchell’s, has just unveiled its latest client website for high visibility clothing distributor Vizwear.
Clothes to be seen in
Vizwear markets a range of safety clothing for all walks of life and activities where it’s crucial to make other people aware of your location.

The firm has recently raised its profile with national press ads in titles such as The Daily Mail, The Express and the News of the World.

Parker Sandford is now looking to build on that marketing impetus with a consumer site and ongoing online marketing.

Vizwear director Matt Sharpe explained: “The important marketing and sales approach for us was reliant on a very targeted national campaign, fully supported by the website and it’s carefully designed data capture functions.

“We have planned and executed ongoing email campaigns as well to ensure a thorough marketing of the website.

“Businesses are having to quickly understand that press ads alone will not generate a healthy response and the integrated approach we’ve adopted with Parker Sandford has generated some quick customer recruitment and a healthy launch for online sales.”

www.vizwear.com

www.parkersandford.com.

 

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