Hugo Drayton, the CEO of digital advertising company Phorm which is at the centre of a growing furore over capturing data on users’ internet browsing habits, will be speaking at an event on Tuesday organised by Manchester Digital and networking group Chinwag.
Phorm has launched its Open Internet Exchange (OIX) – an online advertising broking service that, similarly to DoubleClick, enables publishers and advertisers to marry up their services digitally. The more directly relevant the ads are the more likely that people will click on them resulting in happier advertisers and publishers.
Phorm has initially populated the OIX with data gathered from BT, Virgin and Carphone Warehouse on users’ internet browsing habits. Many observers believe this is a step too far in terms of compromising privacy issues. In addition, there are apparently issues being vociferously debated in digital chat rooms about whether BT misled users about the trials they conducted with the company last year.
Prior to launching Phorm, Drayton was the European MD of Advertising.com. He has also held senior roles at the Telegraph Group and was responsible for launching the UK's first online national newspaper (Electronic Telegraph) in 1994.
At the event tomorrow night in Manchester, Drayton will be discussing ‘user centred advertising’.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Hic hack: ...and if I did "piss on [my] chips for a job in journalism later on," for ...
READ
Captain Chaos: By Channel M launch on Freewire t website, on 21-03-2010 10:52
launch on c...
READ
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip...
READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J...
READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel...
READ
A. Farnell: It's a shit story anyway.
...and if I did "piss on [my] chips for a job ...
READ
Comments (2)
