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PSAfilms cobbles together Shoe Tailor film |
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Friday, 03 October 2008 |
Cheshire film company PSAfilms has just finished an online film for home-shopping company, The Shoe Tailor.
 Shoe Tailor
The idea behind the broadcast is to underline the importance of having correctly-fitted shoes.
"We worked with the company to produce an internet film that would simultaneously promote their key messages and the roadshow events to users of The Shoe Tailor’s website, without eating heavily into the marketing budget," explained Ben Swift, a director of PSAfilms.
Digital is a growth area for the company which has seen an increasing number of requests for online productions.
"We are finding that once advertisers try using internet films as part of their online marketing, they’re keen to use them again.
"Although it doesn’t hit the mass market in the same way as TV advertising does, online marketing is substantially cheaper and can still have dramatic effects." Something to add? Then leave a comment below or email us now.
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