Digital marketing agency Quba has poached Pavilion’s Lillian Jackson to be PPC and display manager for its Manchester office, which opened in the city in February.
Jackson signs up after having worked at Wilmslow’s Pavilion, now part of the Hasgrove Group, as digital media manager and at Big Mouth Media prior to that.
She joins SEO specialist Victoria McKevitt at the operation, pushing Quba’s overall headcount to just under 30.
Quba, which opened up in its home city of Sheffield in 2000, has traditionally been known as more of a web design firm, dealing with a slew of high profile clients such as Cadbury’s Schweppes, Channel 4, Land Rover and the Carbon Trust.
Quba: writing's on the wall for Sheffield
However, it has now moved further into the field of digital marketing and decided to open the Manchester arm due to the fact that there was a perceived skills shortage in Yorkshire.
McKevitt herself told How-Do that the firm had found it difficult to recruit specialists in Sheffield, whereas there was a much deeper pool of talent to draw from in Manchester – as evidenced by Jackson’s move.
A release from Quba MD Matthew Williams confirmed this, as he stated: “As Manchester is the capital of Digital Marketing in the North, the move to the city seemed to be the next step to ensure Quba is at the forefront of changes in the industry, whilst also having access to big clients and being able to further its expertise from specialist recruits; something we found difficult to achieve in Sheffield.
“Having a base in both Manchester and Sheffield enables us to compete with big players in the online industry and put Quba on the map”.
The agency’s Manchester office is based in Piccadilly House in central Manchester.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ
The How-Do poll
Latest comments
JohnD: The very same readership already offered by a number of existing titles - n...
READ
ANON: You have made a mockery of these awards.
READ
Everybody: What a sham! Shame on the CIPR judges for failing to recognise a failing co...
READ
PeterP: I agree with Loggedoff. Another example of unsubstantiated figures.
READ
Loggedoff: Great puff for the mag, but I note that the publisher has not quoted a prin...
READ
Mark Whitfield: For the latest movies of the MediaCityUK build, goto http://www.markwhitfie...
READ