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Rippleffect extends Mercedes campaign to North East with Sunderland FC |
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Friday, 07 March 2008 |
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Following an initial launch on Merseyside in 2006, digital agency Rippleffect has struck a deal with Sunderland FC to roll out its ‘Win With Mercedes’ campaign in the North East.
The campaign initiative, which began with Everton FC in 2006, was originated by Rippleffect which teamed the Merseyside club with the car manufacturer.
Everton FC, Sunderland FC and Mercedes-Benz are all Rippleffect clients.
During the 2006/7 season, a number of corporate car users were targeted at Goodison and the significant number of senior business folk who were identified produced tangible results for Mercedes.
The viral campaign which has now been extended to the North East, aims to engage business users by partnering Sunderland’s website www.safc.com to offer the chance to win corporate hospitality at the Stadium of Light with Mercedes.
Colin Niklas, national corporate sales manager with Mercedes-Benz, said: “The North East’s thriving business community constitutes an important part of our target audience. However, it is difficult to effectively reach senior decision makers as they are inundated with promotional offers and marketing collateral, and usually very time-poor.
“In 2006, Rippleffect developed and implemented the viral campaign in partnership with Everton Football Club. This approach allowed us to capitalise on a popular interest that a large corporate audience dedicates part of its limited spare time to. We believe we can replicate this success in the North East.
“Following their recent promotion back in to the Premier League, Sunderland AFC was a natural choice as the partner for the North East campaign. The competition is being well received and is expected to generate a high volume of corporate data by the end of the season.”
Look out business drivers in Scotland and London - Celtic, Fulham and West Ham are also Rippleffect clients.
The digital agency employs over 40 staff across its three offices in Liverpool, London and Manchester.
www.rippleffect.com
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