Trinity acquired Ben Hatton’s firm just over two weeks ago, quoting a motivation to take advantage of the team’s “expertise and experience in sports web development.” The Arsenal deal, no doubt, will have been central to this.

Rippleffect has already been in the driving seat of online projects for Everton, Fulham, Sunderland and Celtic, but the new Arsenal signing is arguably the team’s most significant to date in the football arena.

It will see the Liverpool-based agency enter a four-year contract as Arsenal’s official web partner, kicking off the agreement with a complete front and back end redevelopment of www.arsenal.com.

The site, which reportedly boasts 40m page visits per month, is scheduled to be ready for launch this summer.

Hatton: scoring again

"The new Arsenal.com website will retain the elements that have made it one of world's biggest football club sites, but it will be streamlined to offer a more compelling user experience. 

“We have been collaborating with Rippleffect on the project for a number of months and have been very impressed with both their knowledge and spirit of innovation."

Along with a new CMS and the improvement of data capture for the club, visitors to the site will also be treated to a host of ‘web 2.0’ features, including “Podcasts, Vodcasts, RSS feeds, social bookmarking, multi-media and user-generated content services.”

Trinity is seeking to augment its standing in the sports media realm and will undoubtedly be delighted at getting such a valuable in-road at another Premier League football club.

The firm already has a burgeoning sports division and currently prints the match day programmes for both Everton and Liverpool FC.

www.rippleffect.com

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