The below video is a viral ad that Staniforth’s social media division – headed by Mark Hanson and Michael Cooper – created for long-standing client Nissan to publicise the manufacturer’s extreme sport Qashqai Challenge.

In an effort to appeal to the core audience of young urban car drivers, Staniforth – headed on this project by Cooper – developed the idea that a group of freerunners could dress as normal commuters, waiting at a bus stop, before exploding into action with their usual brand of eye-popping athleticisim.

The video was then released across the web and quickly picked up by a plethora of on and offline media.

This included coverage on/in ITV London Tonight, the Evening Standard, dailymail.co.uk, metro.co.uk, independent.co.uk and thisislondon.co.uk.

The Guardian also covered the story, with their piece featuring irate comments from a TfL spokesperson, who said: “Though this may look like harmless fun, using busy roads and bus stations for such activities has the potential to be very dangerous.”

However, the agency claims that Nissan is delighted with the widespread coverage their brand achieved from the stunt… and is still achieving via the YouTube channel.

At the time of writing the viral had been viewed almost 14,600 times.

Manchester’s Staniforth has also recently launched social media campaigns to engineer a world record breaking keepy-uppy contest for BBC cartoon Likeaballs and to build grassroots support for an amend to the Climate Change Bill.

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