Suicide searchers presented with CALM choices

Merseyside-based charity The Campaign Against Living Miserably (CALM) is being promoted through an online search campaign created by Manchester’s theEword, and funded through the Google Grants Programme.

The organisation offers help and advice via its website and phonelines, with a focus on the mental and emotional problems of 15 to 35 year old men.

Under the fresh campaign anyone using Google to search for terms potentially relating to suicide are presented with sponsored ads encouraging them to seek help on the CALM website.

The ads appear in the sponsored areas above and to the right-hand side of the search results.

theEword is providing its services for free, while the Google programme will absorb the usual cost of the pay per click activity on an ongoing basis, up to a monthly value of $10,000.

 Simon Howes, development coordinator for CALM, said of the activity: "As a charity, we can't afford to spend huge sums on online marketing. Thanks to theEword, we're now able to build bridges with people online at a critical moment in the decision-making process and ultimately save lives."
 
CALM released the latest incarnation of its website through Liverpool-based Error late last year.

www.theeword.co.uk

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