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TBWA’s viral for ghd a big hitter |
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Wednesday, 19 December 2007 |
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Although TBWA\Manchester no doubt invited censure from the mum of the little girl that says ‘piss off and die you wanker’ in their viral ad for ghd, it seems that everyone else on the face of the planet seems to love it…
Since launching across the web last month the play on ghd’s ‘new religion for hair’ strategy has received more than 200,000 views, and will probably get a few more when you How-Do’ers click through now on the premise of doing some ‘research’. The ad was ‘seeded’ (which seems a truly horrifying expression given the ‘little girls’ and ‘wanker’ context) across 80 sites by GoViral and appears to have taken off from there. To kill a slow minute in the run-up to Christmas have a click here and enjoy. TBWA won the multi-million pound account from Yorkshire’s Propaganda earlier this year.
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