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The Raft cleans up with Pulse Home Products |
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Tuesday, 25 August 2009 |
The Raft will be handling the digital strategy for Breville, Nicky Clarke Electrical, Dirt Devil and Hinari following its appointment by Pulse Home Products.
The Wilmslow agency won a competitive pitch to develop its integrated digital strategy including web and communications.
“Pulse has a superb brand portfolio so it’s a hugely important win for us,” said Phil Storton, managing director at The Raft.
“We beat off competition from some of the best digital agencies in the North, which firmly establishes our credentials in the area and proves that we really are an agency at the top of its game.”
Digital director Stuart Kay will lead the project, alongside creative director Phil Howells.
The agency will be working alongside Driven and Brazen on the account.
“The team at The Raft really impressed us with their challenging and innovative approach to our digital brief,” added marketing director at Oldham-based Pulse, Peter Nightingale.
"We are looking forward to a long-term strategic relationship that advances the Pulse Home Products brands in the digital arena.” Something to add? Then leave a comment below or email us now.
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