It is understood that the train operator is keen to radically and rapidly enhance its digital offering.

Code won the business in competition with the incumbent, The Open Agency in London - which won the business two years ago - and a number of other agencies including Moonfish.

TransPennine Express, which launched in February 2004, runs services across a number of northern cities and links Manchester Airport directly to many of these.

TransPennine said the look and feel of the existing web site will not be changed for the present, as Code's immediate remit is to start planning future development, devise new content and improve functionality. Code has also been tasked with increasing visibility of the site through media strategy and planning.

Dave Crocker, marketing manager for TransPennine Express, said, "Our objective is for the website, whose address appears on virtually all informational and promotional material, to become the central focus of an active, stimulating and creative business generator.

"We want to optimise the site's search engine compatibility and to develop a wide range of inter-linkages between our site and the websites of existing and potential business partners such as tourism offices, hotel groups, airlines, airports etc. Moreover, we want our website to develop, expand and become 'the only train website you need to visit'."

TransPennine’s main office is based on Whitworth Street in central Manchester.

Code director Andrew Davenport said that TransPennine liked Code’s emphasis on placing the web site at “the strategic heart” of the train operator…..adding that the 10 minute walk from their office to the client was an added bonus…

http://www.tpexpress.co.uk/
http://www.computerlove.co.uk/

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